Challenges and Opportunities for Online Fashion Startups
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As the trade continues to be challenged by geopolitical and financial headwinds, fashion leaders in 2024 will look to strike a cautious steadiness between managing uncertainty and seizing opportunities. With cost-saving techniques largely exhausted, corporations may concentrate on rising sales, underpinned by new pricing and promotion strategies. Across the industry, web intent to lift costs is more than 50 %, according to the BoF–McKinsey Executive Survey. At the same time, reduced value pressures could present a possible increase to efficiency. With conflicts in Europe and the Middle East and strained worldwide relations elsewhere, geopolitics is the number-one concern for fashion trade executives going into 2024, followed by economic volatility and inflation. Some 62 % of executives in this year’s survey, carried out in September, cite geopolitical instability as the highest threat to progress.
While she captures her every day outfits on her approach to work, she …
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