CASA, a 50-year-old household name in Singapore with over 30 years as an SGX-listed organization, has opened a two-storey experience gallery at 164 East Coast Road in Joo Chiat. This new flagship hub, officially shifting the paradigm of home renovation, aims to simplify the process by offering design, premium materials, and fit-out solutions under one roof.
One-stop shop for home renovations
The CASA Polybuilding Experience Gallery, a partnership between Casa Holdings Limited and Polybuilding (S) Pte Ltd, opened on September 18, 2026. It targets homeowners, interior designers, and architects seeking a seamless renovation experience. By consolidating design, material selection, and fit-out solutions in one location, CASA eliminates the need for multiple showroom visits, addressing the traditionally fragmented renovation process in Singapore.
Traditionally, Singaporeans renovating their homes faced a fragmented process, visiting numerous showrooms for tiles, bathroom fixtures, and appliances. CASA, founded by Lim Soo Kong in 1974, aims to change this with its new gallery, transforming from an appliance retailer into a full home living partner.
Nestled at 164 East Coast Road, the premium 2-storey experience gallery is thoughtfully designed to blend with the rich heritage and aesthetic character of the East Coast and Joo Chiat precinct. The gallery’s design reflects this heritage, blending contemporary retail with natural finishes like stone, wood, and cork. It’s more than a showroom; it’s an immersive space featuring curated lifestyle settings, product demonstrations, and design inspiration zones.
Premium offerings for modern living
The gallery showcases a wide range of premium home solutions, including kitchen displays with state-of-the-art appliances such as ovens, hobs, cooker hoods, dishwashers, sinks, and mixers. Bathroom sections offer smart toilets, rain showers, basins, and sleek water heaters. Modern lifestyle appliances like built-in wine chillers, coffee machines, indoor grills, and laundry appliances are also featured, catering to contemporary living needs.
A key feature is the material library, showcasing high-end architectural surfaces like natural stone, Cambria Quartz, and engineered Laminam. These materials are presented in a way that allows visitors to explore and understand their applications in real-world settings. While prices vary based on customization, the gallery caters to a middle-to-premium market, emphasizing both performance and design, with a focus on high-performance, design-led solutions for modern Singapore homes.
Convenience and expert guidance
The gallery’s value lies in its convenience and expert guidance. Homeowners can visualize integrated layouts, pairing materials and appliances in a real-world setting, which helps in making informed decisions. Dedicated consultation spaces allow for in-depth discussions with experts on renovation planning, material selection, bathroom layouts, and appliance choices, ensuring a tailored experience.
