As Marketer of the Year, Camelot CMO Keith Moor believes being an efficient marketing chief comes right down to building credibility by delivering on promises and having a curious mind. Saga is betting huge on its shift away from short-term sales to long-term brand constructing, as it looks to drive consideration amongst expertise hungry over-50s. On The Beach took the daring choice to answer customers’ questions during lockdown, somewhat than sell holidays to them. The result was a 53% rise in buyer engagement, which now puts the brand in a good place for the long run. Beating stiff competitors from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and expertise spotting are the hallmarks of a successful advertising group. Travel + Leisure is full of everything you have to learn about planning, reserving, and having fun with your …